Cookie Policy

Effective Date: June 14, 2026  |  Last Updated: June 14, 2026

1. Introduction

Welcome to Pizza Luce ("we," "us," "our," or "the Company"). This Cookie Policy applies to all visitors and users of our website located at cafe-pizzaluce.rest (the "Website"). It describes how we use cookies and similar tracking technologies when you visit our Website, and it explains your rights and choices regarding these technologies.

By continuing to use our Website, you consent to the use of cookies as described in this policy. If you do not agree to our use of cookies, you may disable them by following the instructions in Section 7 of this policy; however, please be aware that doing so may affect your experience on our Website.

This Cookie Policy should be read alongside our Privacy Policy, which provides additional information about how we collect, use, and protect your personal data in compliance with applicable United States privacy laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), as well as the Federal Trade Commission (FTC) Act regarding consumer protection and fair business practices.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used across the internet to make websites work more efficiently, to improve user experiences, and to provide information to website operators.

Cookies are created by the web server that hosts the website you visit and are delivered to your browser. Your browser stores these cookies on your device and sends them back to the originating server each time you revisit that website. This allows the website to recognize your device and remember certain information about your previous interactions with the site.

Cookies can be set by the website you are visiting (known as "first-party cookies") or by third-party services that the website uses, such as analytics providers or advertising networks (known as "third-party cookies").

2.1 Similar Tracking Technologies

In addition to cookies, we may also use other similar tracking technologies on our Website, including:

  • Web Beacons (Pixel Tags): Small transparent image files embedded in web pages or emails that allow us to track user interactions and measure the effectiveness of marketing campaigns.
  • Local Storage: A method of storing data in your browser that persists even after you close the browser window. Unlike cookies, local storage data is not sent to the server with every request.
  • Session Storage: Similar to local storage, but data is cleared when the browser session ends (i.e., when you close the browser tab or window).
  • JavaScript Tags: Small snippets of code that collect information about how you interact with our Website.

For the purposes of this policy, all of the above technologies are collectively referred to as "cookies."

3. How Do Cookies Work?

When you visit cafe-pizzaluce.rest, our web server sends a cookie to your browser. Your browser stores this cookie file on your device's hard drive. The next time you visit our Website, your browser reads the cookie and sends the information back to our server, allowing us to recognize your device and recall your preferences.

Cookies can be either session cookies or persistent cookies:

  • Session Cookies: These are temporary cookies that are deleted from your device as soon as you close your web browser. They help websites recognize you as you navigate between pages within a single browsing session.
  • Persistent Cookies: These cookies remain on your device for a set period of time specified in the cookie, or until you manually delete them. They are activated each time you visit the website that created that particular cookie.

4. Types of Cookies We Use

We categorize the cookies used on cafe-pizzaluce.rest into four main types, as described below:

4.1 Essential Cookies (Strictly Necessary)

These cookies are absolutely necessary for our Website to function properly. They enable core functionality such as page navigation, access to secure areas, and ensuring the security of our platform. Without these cookies, our Website cannot function correctly, and certain services cannot be provided. These cookies do not collect any personally identifiable information and cannot be disabled without significantly affecting the performance of the Website.

Examples of what these cookies do:

  • Maintain your session as you navigate across our Website pages
  • Remember items you have added to an online order or inquiry form
  • Ensure the security and integrity of our Website
  • Enable you to use contact forms and other interactive features

4.2 Analytics Cookies (Performance Cookies)

These cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously. They allow us to measure and analyze traffic patterns, identify which pages are most popular, and understand how users navigate through our site. The data collected helps us improve the structure, content, and functionality of our Website.

We primarily use Google Analytics for this purpose, which sets its own cookies to track visitor behavior. The information generated by these cookies is transmitted to and stored by Google on servers in the United States.

4.3 Functional Cookies

Functional cookies enable our Website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. These cookies allow our Website to remember choices you make, such as your language preference, region, or any customizations you have made to page layout.

Examples of what these cookies do:

  • Remember your location preferences for finding nearby Pizza Luce locations
  • Remember any accessibility preferences you have set
  • Enable embedded media content such as videos or interactive menus
  • Facilitate social media sharing features

4.4 Advertising and Marketing Cookies (Targeting Cookies)

These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns. These cookies remember that you have visited our Website and this information is shared with advertising partners such as Google Ads and Meta (Facebook).

These cookies may track your browsing habits across different websites to build a profile of your interests. This does not directly store personal information, but it is based on uniquely identifying your browser and internet device.

5. Specific Cookies We Use

The following table provides detailed information about the specific cookies used on cafe-pizzaluce.rest, including their purpose, type, and duration:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users. Analytics (Third-Party) 2 years
_gid Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users for the current day. Analytics (Third-Party) 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rates, limiting the collection of data on high-traffic websites. Analytics (Third-Party) 1 minute
_gcl_au Google Ads (AdSense) Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Tracks conversions from Google Ads. Advertising (Third-Party) 3 months
_fbp Meta (Facebook) Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Advertising (Third-Party) 3 months
_fbc Meta (Facebook) Stores the ad click information from Facebook to measure advertising performance and retargeting. Advertising (Third-Party) 3 months
PHPSESSID Pizza Luce (First-Party) Preserves user session state across page requests. Essential for maintaining user sessions and form submissions. Essential (First-Party) Session
cookieconsent_status Pizza Luce (First-Party) Stores the user's cookie consent preference to avoid displaying the cookie consent banner on subsequent visits. Essential (First-Party) 1 year
viewed_cookie_policy Pizza Luce (First-Party) Records whether the user has acknowledged and accepted the cookie policy notification. Functional (First-Party) 11 months
wp-settings-* Pizza Luce (First-Party) Stores user preferences for the website interface, such as display settings and layout customizations. Functional (First-Party) 1 year
IDE Google DoubleClick Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad. Advertising (Third-Party) 1 year
NID Google Registers a unique ID to remember preferences and other information, such as preferred language, number of search results, and whether to activate Google's SafeSearch filter. Functional (Third-Party) 6 months

6. Third-Party Cookies and Services

Our Website uses services provided by third parties that may set their own cookies on your device. We do not have control over these third-party cookies, and their use is governed by the respective privacy and cookie policies of those third parties. The main third-party services we use include:

6.1 Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC ("Google"). Google Analytics uses cookies to help us analyze how visitors use our Website. The information generated by the cookie about your use of the Website (including your IP address, which may be anonymized) will be transmitted to and stored by Google on servers in the United States. Google will use this information on our behalf to evaluate your use of the Website, compile reports on Website activity, and provide other services relating to Website activity and internet usage.

You can learn more about Google's privacy practices at: https://policies.google.com/privacy

6.2 Google Ads

We use Google Ads (formerly Google AdWords) to advertise Pizza Luce across the internet. Google uses cookies (including the _gcl_au cookie) to track conversions and retarget visitors who have previously visited our Website.

6.3 Meta (Facebook) Pixel

We use the Meta Pixel (formerly Facebook Pixel) to measure the effectiveness of our advertising by understanding the actions people take on our Website. The Meta Pixel collects data about your activity on our Website and may share this data with Facebook/Meta for advertising purposes.

You can learn more about Meta's data practices at: https://www.facebook.com/privacy/policy/

7. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject cookies (except for strictly necessary cookies). There are several ways you can manage your cookie preferences:

7.1 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. The following links provide information on how to manage cookies in the most commonly used browsers:

Please note that if you restrict or disable cookies through your browser settings, this may affect the functionality of our Website and other websites you visit.

7.2 Opt-Out Tools for Specific Services

You can opt out of specific third-party tracking and advertising cookies using the following tools:

Service Opt-Out Link Description
Google Analytics Google Analytics Opt-out Browser Add-on Install the Google Analytics opt-out browser add-on to prevent your data from being used by Google Analytics.
Google Ads Google Ads Settings Manage your Google advertising preferences and opt out of personalized ads from Google.
Meta (Facebook) Facebook Ad Preferences Manage your Facebook advertising preferences and opt out of interest-based advertising from Meta.
Network Advertising Initiative (NAI) NAI Opt-Out Tool Opt out of interest-based advertising from NAI member companies.
Digital Advertising Alliance (DAA) DAA Opt-Out Tool Use the DAA's opt-out tool to control interest-based advertising from participating companies.
Your Online Choices (EU/UK) Your Online Choices A tool that allows you to opt out of behavioral advertising from dozens of ad networks.

7.3 Mobile Device Settings

If you access our Website on a mobile device, you can manage your advertising preferences through your device's settings:

  • iOS (Apple): Go to Settings > Privacy > Tracking, and disable "Allow Apps to Request to Track." You can also go to Settings > Privacy > Apple Advertising to opt out of personalized ads.
  • Android (Google): Go to Settings > Google > Ads and enable "Opt out of Ads Personalization."

8. Impact of Disabling Cookies

If you choose to disable or restrict cookies on our Website, please be aware that some features and services may not function properly or may become unavailable to you. Specifically:

We want to assure you that disabling analytics and advertising cookies will not prevent you from accessing the core content of our Website, including our menu, restaurant information, and contact details.

9. Do Not Track (DNT) Signals

Some web browsers offer a "Do Not Track" (DNT) setting that sends a signal to websites you visit, indicating that you do not want your online activity tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals, and our Website does not currently respond to DNT signals. We will continue to monitor developments in this area and update our practices accordingly.

California residents may also be aware of the California Consumer Privacy Act (CCPA) and its provisions regarding the right to opt out of the "sale" of personal information. If you are a California resident, please review our Privacy Policy for more information about your rights under the CCPA and the California Privacy Rights Act (CPRA).

10. Children's Privacy

Our Website is not directed at children under the age of 13, and we do not knowingly use cookies to collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13 through the use of cookies, please contact us immediately using the contact details provided below, and we will take steps to delete such information.

11. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, the cookies we use, or applicable laws and regulations. When we make changes, we will update the "Last Updated" date at the top of this policy. We encourage you to review this Cookie Policy periodically to stay informed about how we are using cookies.

If we make material changes to this Cookie Policy, we may notify you through a notice on our Website or by other means as appropriate. Your continued use of our Website after any changes to this Cookie Policy will constitute your acceptance of such changes.

12. Legal Basis and Compliance

Our use of cookies is governed by applicable United States laws and regulations, including but not limited to:

  • The California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), which provide California residents with rights regarding their personal information, including information collected through cookies.
  • The Federal Trade Commission (FTC) Act, which prohibits unfair or deceptive acts or practices in commerce, including in the context of online privacy and data collection.
  • The Children's Online Privacy Protection Act (COPPA), which restricts the collection of personal information from children under 13.

We are committed to maintaining transparency about our cookie practices and to providing you with meaningful choices about how your information is collected and used.

13. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to contact us using the following details:

Pizza Luce

We will endeavor to respond to all inquiries within a reasonable timeframe and no later than 30 days from the date of receipt, in accordance with applicable legal requirements.