Privacy Policy

Welcome to Pizza Luce. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website cafe-pizzaluce.rest, place an online order, subscribe to our communications, or otherwise interact with us. Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please discontinue use of our website and services immediately.

This Privacy Policy applies to all users of our website and related services located in the United States. By accessing or using our website, you acknowledge that you have read, understood, and agree to be bound by all the terms outlined in this document.

1. About Us

Pizza Luce is a food service business operating in the United States. We operate the website cafe-pizzaluce.rest and provide food ordering, delivery, and related customer services. For all privacy-related inquiries, you may contact us using the information provided below:

2. Information We Collect

We collect various types of information in connection with your use of our website and services. The categories of personal information we collect are described below.

2.1 Personal Information You Provide to Us

When you interact with Pizza Luce — whether by placing an order, creating an account, signing up for our newsletter, contacting customer support, or participating in promotions — you may provide us with personal information, including but not limited to:

• Identification Information: Your full name, username, and profile photo (if applicable).
• Contact Information: Your email address, phone number, and physical delivery address.
• Payment Information: Credit or debit card numbers, billing addresses, and other payment-related details. Note that payment card data is processed by our third-party payment processors and is not stored on our servers.
• Order Information: Details about the food items you order, special instructions, and order history.
• Account Credentials: Username and encrypted password for registered account holders.
• Communication Content: Any messages, feedback, reviews, or inquiries you send to us via email, contact forms, or social media.
• Marketing Preferences: Your preferences regarding promotional communications and notifications.

2.2 Information Collected Automatically

When you visit cafe-pizzaluce.rest, certain information is automatically collected from your device and browser. This includes:

• Usage Data: Pages visited, links clicked, time spent on pages, referral URLs, and navigation paths through our website.
• Device Information: IP address, browser type and version, operating system, device type (desktop, tablet, mobile), screen resolution, and language settings.
• Log Data: Server logs that record requests made to our website, including timestamps, error logs, and session identifiers.
• Location Data: General geographic location inferred from your IP address. We do not collect precise GPS-level location data unless you explicitly grant permission.
• Cookie and Tracking Data: Information collected through cookies, web beacons, pixel tags, and similar tracking technologies. Please refer to Section 8 of this policy for more information about our cookie practices.

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Social media platforms if you choose to connect your account or interact with our social media pages.
• Third-party food delivery platforms and aggregators that may process orders on our behalf.
• Analytics providers who help us understand how visitors use our website.
• Advertising partners who help us understand user interests and deliver relevant promotions.
• Fraud prevention and identity verification services.

3. How We Use Your Information

Pizza Luce uses the personal information we collect for a variety of legitimate business purposes. Specifically, we use your information to:

3.1 Service Provision

• Process and fulfill your food orders, including coordinating delivery or pickup.
• Create and manage your customer account.
• Process payments and send transaction confirmations and receipts.
• Respond to your customer service inquiries and resolve complaints.
• Send you order status updates, delivery notifications, and other service-related communications.
• Maintain and improve the functionality, security, and performance of our website.

3.2 Analytics and Improvement

• Analyze usage patterns and trends to better understand how customers interact with our website and services.
• Monitor and improve website performance, navigation, and user experience.
• Conduct internal research and development to enhance our menu offerings and service features.
• Measure the effectiveness of our promotions and marketing campaigns.
• Generate aggregated, anonymized statistical reports for internal business planning.

3.3 Marketing and Communications

• Send you promotional emails, newsletters, special offers, and information about new menu items, with your consent where required by law.
• Display targeted advertising based on your browsing behavior and interests.
• Personalize your experience on our website by showing relevant content and recommendations.
• Conduct surveys, contests, or sweepstakes in which you choose to participate.

3.4 Legal Compliance and Safety

• Comply with applicable federal and state laws, regulations, and legal obligations.
• Enforce our Terms of Service and other agreements.
• Detect, prevent, and investigate fraud, unauthorized activity, and security incidents.
• Protect the rights, property, and safety of Pizza Luce, our customers, and the public.
• Respond to lawful requests from government authorities, courts, and law enforcement agencies.

4. Legal Basis for Processing

As a business operating in the United States, we process your personal information in accordance with applicable federal law, including the Federal Trade Commission Act (FTC Act), which prohibits unfair or deceptive practices in commerce, and applicable state privacy laws. For customers located in California, we comply with the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). For customers in other states, we also comply with applicable state privacy laws including, where applicable, the Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA), and other emerging state privacy regulations.

We process your personal information on the following grounds:

• Contract Performance: Processing is necessary to fulfill your orders and provide the services you have requested.
• Legitimate Business Interests: We process certain data to operate, maintain, and improve our business, provided these interests do not override your fundamental privacy rights.
• Legal Compliance: Processing is necessary to comply with our legal obligations under applicable laws.
• Consent: Where we rely on your consent (e.g., for certain marketing communications), you have the right to withdraw that consent at any time.

5. Sharing Your Information with Third Parties

Pizza Luce does not sell your personal information to third parties for their own commercial purposes. However, we may share your information with trusted third parties in the following circumstances:

5.1 Service Providers

We engage third-party companies and individuals to perform functions on our behalf. These service providers have access to your personal information only to the extent necessary to perform their designated functions and are contractually obligated not to use it for any other purpose. Categories of service providers include:

• Payment processors and financial institutions that handle credit/debit card transactions.
• Food delivery logistics and courier services that fulfill delivery orders.
• Website hosting, cloud computing, and IT infrastructure providers.
• Customer relationship management (CRM) platform providers.
• Email marketing and communications platform providers.
• Analytics and data analytics service providers (e.g., Google Analytics).
• Advertising networks and digital marketing platforms.
• Fraud detection and cybersecurity service providers.

5.2 Business Transfers

In the event that Pizza Luce undergoes a merger, acquisition, restructuring, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity as part of that transaction. We will notify you via email or prominent notice on our website prior to your personal information becoming subject to a different privacy policy.

5.3 Legal Requirements

We may disclose your personal information if we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, court order, subpoena, or governmental request.
• Enforce our Terms of Service or other contractual agreements.
• Protect against fraud, security threats, or illegal activity.
• Protect the vital interests of a person, including their physical safety.

5.4 Aggregated or De-Identified Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you with third parties for industry analysis, demographic profiling, marketing, and other business purposes.

6. Data Security

Pizza Luce takes the security of your personal information seriously. We have implemented a range of technical, administrative, and physical security measures designed to protect your information from unauthorized access, disclosure, alteration, destruction, or misuse. These measures include:

• Encryption: Sensitive data, including payment information transmitted through our website, is protected using industry-standard Transport Layer Security (TLS) encryption protocols.
• Access Controls: Access to personal data is restricted to authorized personnel who require it for legitimate business purposes. We maintain role-based access controls and require strong authentication.
• Secure Payment Processing: We use PCI DSS-compliant payment processors. We do not store full credit card numbers on our systems.
• Regular Security Assessments: We periodically review and update our security practices, including vulnerability assessments and security testing.
• Employee Training: Staff members who handle personal information are trained on data privacy and security best practices.
• Incident Response: We maintain a data breach response plan and will notify affected individuals and relevant authorities as required by applicable law in the event of a data breach.

7. Your Privacy Rights

Depending on your state of residence, you may have certain rights regarding your personal information. We honor these rights as described below.

7.1 Rights Under California Law (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, the business purposes for collection, and the categories of third parties with whom we share information.
• Right to Delete: You have the right to request that we delete the personal information we have collected from you, subject to certain exceptions (e.g., where we need the information to complete a transaction or comply with a legal obligation).
• Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale/Sharing: While we do not sell personal information in the traditional sense, to the extent that our use of advertising technologies constitutes a "sale" or "sharing" under CCPA/CPRA, you have the right to opt out. You may submit an opt-out request by contacting us at [email protected].
• Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of sensitive personal information to permitted purposes under CPRA.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge you different prices, or provide a different level of service because you exercised your privacy rights.

7.2 Rights for Other U.S. State Residents

Residents of Virginia, Colorado, Connecticut, Utah, and other states that have enacted comprehensive privacy legislation may have rights including the right to access, correct, delete, and port their personal information, and the right to opt out of the processing of personal data for targeted advertising or profiling. Please contact us to exercise any applicable rights.

7.3 General Rights for All Users

• Access: You may request a copy of the personal information we hold about you.
• Correction: You may request that we correct or update inaccurate or incomplete information about you.
• Deletion: You may request that we delete your personal information, subject to legal retention requirements.
• Data Portability: You may request that we provide your personal information in a commonly used, machine-readable format.
• Opt-Out of Marketing: You may unsubscribe from promotional communications at any time by clicking the "unsubscribe" link in any marketing email or by contacting us directly.
• Withdraw Consent: Where we rely on your consent for processing, you may withdraw that consent at any time, without affecting the lawfulness of processing carried out before the withdrawal.

7.4 How to Submit a Privacy Request

To exercise any of your privacy rights, please contact us at:

• Email: [email protected]
• Website: cafe-pizzaluce.rest

We will respond to your request within the timeframe required by applicable law. For California residents, this is 45 days (extendable by an additional 45 days with notice). We may need to verify your identity before processing your request. We will not charge a fee for reasonable requests but reserve the right to charge a reasonable fee or deny requests that are manifestly unfounded or excessive.

8. Cookie Policy

Our website cafe-pizzaluce.rest uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and deliver personalized content and advertising.

8.1 What Are Cookies?

Cookies are small text files placed on your device by a website when you visit it. They allow the website to remember your actions and preferences over a period of time, so you do not have to re-enter certain information every time you visit or navigate between pages.

8.2 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the basic functioning of our website, including maintaining your session when you add items to your cart or log into your account.
• Performance and Analytics Cookies: These cookies collect information about how visitors use our website (e.g., pages visited, time on site) to help us improve its performance and your experience. We use tools such as Google Analytics.
• Functional Cookies: These allow the website to remember your preferences, such as language or region, to provide a more personalized experience.
• Targeting and Advertising Cookies: Set by our advertising partners, these cookies track your browsing behavior to deliver relevant advertisements and measure the effectiveness of our ad campaigns.

8.3 Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to refuse, delete, or receive alerts about cookies. Please note that disabling certain cookies may affect the functionality of our website. To opt out of interest-based advertising, you may also visit the Network Advertising Initiative opt-out page or the Digital Advertising Alliance opt-out page.

9. Data Retention

Pizza Luce retains your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

After the applicable retention period expires, we will securely delete or anonymize your personal information. Where deletion is not immediately possible (for example, because data is stored in backup archives), we will isolate and protect the data until deletion becomes possible.

10. Children's Privacy

Pizza Luce does not direct its services to children under the age of 18. We do not knowingly collect, use, or disclose personal information from children under 18 without verifiable parental consent. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected], and we will take prompt steps to delete such information from our records.

We comply with the Children's Online Privacy Protection Act (COPPA), which prohibits the online collection of personal information from children under the age of 13 without verifiable parental consent. To the extent our services are applicable, we take all reasonable measures to ensure compliance with COPPA.

11. International Data Transfers

Pizza Luce is based in the United States, and our primary operations, website infrastructure, and data processing activities occur within the United States. If you are accessing our website from outside the United States, please be aware that your personal information will be transferred to, processed, and stored in the United States, where data protection laws may differ from those in your home country.

In cases where we engage service providers or partners located outside the United States (for example, certain cloud service providers or analytics platforms), we take appropriate contractual and technical safeguards to ensure that any international transfer of personal information meets the standards required by applicable law. These safeguards may include data processing agreements, standard contractual clauses, or other legally recognized transfer mechanisms.

By using our website and services, you consent to the transfer of your personal information to the United States and other countries where our service providers may operate, understanding that these countries may not offer the same level of data protection as your home country.

12. Third-Party Links and Services

Our website may contain links to third-party websites, platforms, or services (such as social media platforms, delivery apps, or payment processors) that are not operated by Pizza Luce. Once you leave our website via such a link, we have no control over the content, privacy practices, or policies of those third-party sites. We encourage you to review the privacy policies of any third-party websites you visit.

The inclusion of a link to a third-party site does not constitute an endorsement of that site, its content, or its privacy practices. Pizza Luce is not responsible for the privacy practices of any third-party websites or services.

13. Do Not Track Signals

Some web browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals, and our website does not currently alter its data collection practices in response to DNT signals. We will continue to monitor developments in this area and update our practices accordingly.

California residents who wish to opt out of tracking for targeted advertising purposes may exercise their rights under CCPA/CPRA as described in Section 7 of this policy.

14. California Shine the Light Law

Under California Civil Code Section 1798.83 (the "Shine the Light" law), California residents who have an established business relationship with Pizza Luce may request information about how we share certain categories of personal information with third parties for their direct marketing purposes. If you are a California resident and wish to make such a request, please contact us at [email protected]. You may make one such request per calendar year.

15. How to File a Privacy Complaint

If you have concerns about how Pizza Luce handles your personal information, we encourage you to contact us first so that we can address your concerns directly and promptly.

15.1 Contacting Pizza Luce

Please direct your privacy complaint or inquiry to our team via:

• Email: [email protected]
• Website: cafe-pizzaluce.rest

We will acknowledge your complaint within 5 business days and endeavor to resolve it within 30 days. In complex cases, we may require additional time, and we will keep you informed of any delays.

15.2 Filing a Complaint with a Regulatory Authority

If you are not satisfied with our response or believe we are processing your personal information unlawfully, you have the right to file a complaint with the appropriate data protection or consumer protection authority. In the United States, relevant authorities include:

• Federal Trade Commission (FTC): The FTC enforces federal consumer protection laws, including privacy-related laws. You may file a complaint at www.ftc.gov/complaint or by calling 1-877-382-4357.
• California Privacy Protection Agency (CPPA): California residents may file privacy complaints with the CPPA at cppa.ca.gov.
• California Attorney General: California residents may also contact the California Attorney General's Office regarding CCPA/CPRA violations at oag.ca.gov/privacy.
• State Attorneys General: Residents of other states may file complaints with their respective state attorney general's office regarding violations of applicable state privacy laws.

16. Changes to This Privacy Policy

Pizza Luce reserves the right to update or modify this Privacy Policy at any time. When we make changes, we will revise the "Last Updated" date at the top of this page. For material changes that significantly affect your rights or our data practices, we will provide more prominent notice, such as sending an email notification to registered users or displaying a notice on our website.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information. Your continued use of our website and services following the posting of any updated Privacy Policy constitutes your acknowledgment of and agreement to the changes.

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to reach out to us. We are committed to addressing your inquiries in a timely and transparent manner.

This Privacy Policy was last reviewed and updated on June 14, 2026. Pizza Luce is committed to maintaining the highest standards of data privacy and security for all of our valued customers. Thank you for trusting us with your personal information.